How Gamification is Useful in CRM?


Gamification is the process of using game elements and game design techniques in non-game contexts.

How Gamification is Useful in CRM?

It has been applied to a variety of fields, including education and training, public health and wellness, marketing, business management, government policy-making and even crime prevention. Why? Because it works! Here’s how gamification can boost sales in your CRM or any other business:

Why use Gamification?

Gamification is a way to reward users for their actions, increase user engagement and motivate them to perform certain actions.

For example:

  • Reward customers who subscribe to your email newsletter with points that can be used to get discounts on other products or services.
  • Let’s say you’re running an event registration page where people are paying $50 per ticket. Instead of just giving them the option of paying through PayPal or credit card, you could use gamification techniques like leaderboards (where people compete against each other) and badges/points systems where they earn more points by signing up early or referring friends who sign up too!

How Does it Work?

Gamification is a strategy that helps you engage with your customers and potential customers. It can be used to help them achieve their goals or learn more about your products and services.

In CRM, gamification works by adding points, badges and leaderboards to the system so that users are encouraged to complete tasks like filling out forms or responding to emails in order for them to earn points. When they reach a certain number of points they’ll be rewarded with either virtual rewards (like badges) or real-world rewards (like discounts).

What does Gamification Offer Over Basic CRM Software?

Gamification is all about engaging customers, tracking them and getting feedback from them. Here are some of the ways that gamification helps you as a brand:

  • It makes your customer base feel like they’re part of something bigger than themselves. The more invested people are in what you’re doing, the more likely they are to stick around when things get tough–and let’s face it: things always get tough at some point!
  • It keeps track of who’s buying what and how often (so you can identify trends). This information is useful for planning future products or services, but it’s also helpful when deciding which current offerings should receive additional investment. For example: If sales numbers drop off dramatically after a certain product launches, then maybe there’s no point continuing production on another version unless we’re sure that consumers will buy into it again this time around–or it is an indicator that we should consider revamping our marketing strategy?

Gamification can Help Boost Sales in your Business

Gamification is a great way to boost sales in your business. By gamifying the customer experience, you can help improve your marketing, customer service and sales teams’ performance. There are many companies offering Salesforce CRM Integration Services that can help you with boosting your customer relationship.

Here’s how:

Gamification helps you target customers better. With gamification, it’s easier to segment customers based on their interests and behaviours so that they see more relevant content from you on social media platforms such as Facebook or Twitter–which means more engagement from those users as well! This brings us to the conclusion.


In conclusion, gamification is a great way to boost sales and improve customer loyalty. It’s also easy to implement. You don’t have to learn new software or hire an expensive consultant–you can start using gamification today with just a few clicks! If you need more insights on gamification, contact us. We’re a salesforce custom application development with a team of tech experts to guide you through the integration process.

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